A few weeks ago, I had a lengthy discussion with one of my close friends Henry. He explained Facebook in a way that left me frizzled and frazzled. He showed me how he used Facebook to boost his business and increase sales by 1000% within a month.
Henry is an online entrepreneur and Facebook Marketing Jedi. He showed me first-hand how using Facebook was a game changer for his business. Everything I know about Facebook Business, an account different from the normal Facebook, helped me in marketing the ZimInvestors brand.
Facebook Reach
One of the biggest advantages of using Facebook Business is you can reach people in a specific part of the world and configure your posts and your ads to be published when your audience is most active online. Henry also knows how to increase your permanent fans on your page. Henry says having more permanent fans on your page means the long run you will not need to spend any money to advertise. All you will have to do is just make posts on your fan page.
Another interesting Facebook tool Henry showed me is called Facebook Pixel. FB Pixel will help you track everyone coming to your site. As if this is not enough, this tool will help you to retarget them in future as well as see what they are doing on your site. FB pixel also shows what post or product is being viewed mostly.
Possible cost cuts
- You will not need a big team of marketers. What you may need is a virtual assistant who can be either full time or part time.
- You post reach is better than a traditional newspaper ad. The post reach is amplified by the ripple effects from sharing by your audience and customers.
- Facebook gives you an option to retarget those who viewed your post in the past unlike a newspaper. You will end up have an audience list and you can retarget the same audience on new campaigns.
- Facebook will help your brand to be known within a short period of time
- With Facebook Business, you get to know your audience better e.g. where they live, how old they are, what their challenges are, how and when they use Facebook.
- All this information will help you to tailor your content to each audience section so that it’s as relevant as possible. (The more relevant your post is the more likely your fans will interact)
- Facebook gives you many options to advertise e.g. text, photos, live video, slideshows and even pinned posts
- You can have a niche fan page this will help you only to post relevant information to relevant people
My friend Henry, an online entrepreneur has hailed Facebook Marketing as the game changer for his business. The masterstroke happened when he opened the Facebook Business account which helped him promote his brand in a unique way. Within a month, he had more than 10000 fans on his fan page. Traffic and sales on his site increased by more than 1000%. As I write this article, Henry manages some fan pages and business accounts for his clients. They have seen huge changes in their business ever since they involved Henry.
Henry’s parting point which I have quoted verbatim is “Through Facebook Marketing, I have managed to make some contacts all over the world. As you know with the internet you can do anything you want. The sky is the limit. I have achieved more things within a year using Facebook Marketing compared to what I have achieved for the past 10 years without it and in traditional business models. Don’t underestimate the power of Facebook marketing it can bring a turnaround to your business.”
Get in touch with Henry on smartrefuge@gmail.com. To your continued success…!!!
Thank you Sir for such a great an insight